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Paris Hilton’s 11:11 Media firm has teamed up with Hilton to launch a loyalty marketing campaign in Paris Hilton’s Slivingland metaverse on Roblox.
Los Angeles-based 11:11 Media stated it can break new floor within the metaverse with a loyalty marketing campaign and industrial integration inside Roblox’s Slivingland. In collaboration with Hilton, this marks the resort big’s first foray into the digital realm, permitting followers to earn tangible Hilton Honors rewards by participating in immersive challenges inside the vibrant Slivingland, which has had greater than two million guests on Roblox.
The marketing campaign launched at present introduces Hilton’s nationwide promoting marketing campaign, “It Issues The place You Keep,” and the worldwide model platform, “Hilton. For the Keep,” into the digital world. To realize this, a frame-by-frame replication of Hilton’s industrial, starring Paris Hilton herself and initially launched in late 2023, was meticulously reshot utilizing Roblox avatars. This makes it the first-ever industrial to be absolutely recreated just about by a model on the Roblox platform, the corporate stated.
Followers visiting Slivingland can expertise an immersive Hilton resort foyer, embark on quests to earn free digital wearables, and, in a groundbreaking metaverse-to-real-world activation, elevate their Hilton Honors standing, accumulate Hilton Honors Factors, and unlock unique perks by finishing in-game challenges. The distinctive integration affords customers the prospect to work together with Hilton’s model in a digital house whereas having fun with real-world advantages.
Paris Hilton stated in an announcement, “Getting precise Hilton Honors loyalty factors for enjoying in Roblox? That’s iconic. I would like my followers within the metaverse to have unforgettable and rewarding experiences.”
Slivingland guests are additionally handled to an unique digital Hilton quest, offering a possibility to redeem Hilton Honors Factors for complimentary resort stays worldwide. A scavenger hunt for Hilton-branded gadgets, exploration with pals, and Hilton Honors sign-ups allow customers to win Factors, standing upgrades, and declare free Restricted Slivingland digital wearables.
Hilton is gifting away over 12 million Hilton Honors Factors as a part of this marketing campaign. A complete of 111 winners will obtain 111,111 free Factors, and a further 11 winners will get pleasure from Diamond Tier Standing for a yr, permitting them to expertise Hilton’s 22 award-winning manufacturers. Hilton Honors and Paris Hilton are additionally distributing 50,000 digital wearables, together with the “Hilton Honors Harajuku Antlers,” described as cute, kawaii-style holographic antlers adorned with stars, hearts, and flowers.
Mark Weinstein, chief advertising and marketing officer at Hilton, stated in an announcement, “There’s no higher advocate and champion of the Hilton Keep than Paris Hilton. At present, we’re excited to increase our partnership into her world on Roblox – Slivingland.”
Developed by 11:11 Media, Hilton’s Slivingland serves as an leisure hub, providing a persistent expertise for hundreds of thousands of Paris Hilton followers. It gives a platform for participating with a wealthy assortment of leisure content material, together with music, podcasts, TV exhibits, movies, and types that Paris is collaborating with, bridging the hole between Gen Z, the metaverse, and types.
Stephanie Latham, vice chairman of world partnerships at Roblox, stated in an announcement, “The patron demand throughout bodily and digital is evident, and types are sensible to faucet into it on Roblox the place over 70 million folks join and talk day by day, almost half of them Gen Z.”
11:11 Media was based in 2021 by Paris Hilton and leisure business veteran Bruce Gersh. The corporate spans varied companies, together with movie, TV, audio, music, books, shopper merchandise, digital, and web3, with a concentrate on way of life, trend, magnificence, wellness, artwork, and journey.
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