Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in keeping with the Wall Avenue Journal, is estimated to be value $250 million.
The outlet additionally claims that the deal entails an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Below the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes to this point, is the #1 podcast on the earth, and since 2020, it’s been a Spotify unique.
“We’re simply getting began,” Spotify stated in a weblog put up. “JRE stays podcasting’s king, constantly rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped high podcast every year since 2020.”
. @joerogan – the Wrapped high podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Expertise debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan stated, “I feel podcasting is an artwork kind, and I undoubtedly sucked at it after I first began. I used to be curious, however I didn’t perceive how one can make a dialog stream. I didn’t know when to close up and pay attention, and I didn’t know how one can make somebody comfy so to get probably the most out of their perspective. I’ve discovered how one can help the dialog’s stream as a substitute of ready for my flip to speak. I discovered how one can be absolutely locked in with what the opposite particular person is saying.”
“Loads of what helps is that I’ve accomplished it for therefore many hours and discovered how one can do it higher over trial and error, but additionally that I solely have folks on the present that I’m genuinely serious about speaking to,” he added. “I by no means do a podcast simply because an individual is widespread. It’s all the time from a spot of ‘I feel it will be cool to speak to that particular person.’”
