Elevated uptake of generative AI expertise brings pleasure and highlights the significance of household conversations about on-line security, says new analysis from Microsoft


With rising curiosity in rising applied sciences, together with generative AI, Safer Web Day gives a possibility for folks of all ages to interact and focus on on-line actions and security.

February 6, 2024, marks Safer Web Day – an annual occasion that brings folks all over the world collectively to create a safer and higher on-line atmosphere for all, particularly for youth. Microsoft has a longstanding dedication to baby on-line security and, as we’ve just lately outlined, we see a necessity for persevering with analysis to assist us all preserve evolving our approaches. So, as a part of our ongoing participation in Safer Web Day, we’re releasing the most recent findings from our annual World On-line Security Survey, together with two new assets to assist dad and mom have interaction with their kids: a Household Security Toolkit and a brand new instructional sport from Minecraft.

Microsoft’s annual survey, in its eighth 12 months, seeks to raised perceive folks’s on-line experiences to tell our method to digital security. We share our outcomes publicly in order that others can profit from the insights as we collectively attempt to create a safer digital ecosystem. With the launch of generative AI instruments, this 12 months’s survey included a selected deal with how folks of all ages understand the alternatives and dangers posed by this rising expertise. Our survey exhibits:

Millennials and Era Z are driving the uptake of generative AI, with larger familiarity and early adoption resulting in higher pleasure

Younger adults are essentially the most energetic customers and experimenters (56%). The usage of AI as a sensible device excited respondents essentially the most, together with for translation functions (43%), work (32%), and college (31%).

a graph showing age groups and their use of gneerative AI
Energetic customers and experimenters of generative AI by age group

Nonetheless, 87% of respondents have been anxious about at the least one potential danger arising from generative AI, together with considerations round its use for scams (71%) and deepfakes (69%). These worries steadily elevated with age – Era Z was least involved whereas Boomers have been most involved.

Encouragingly, our survey discovered that 87% of youth are speaking to their dad and mom about on-line dangers. Nonetheless, higher consciousness of security options and instruments is required

In comparison with our 2023 analysis, the outcomes present a 20-point leap within the variety of teenagers who talked to their dad and mom about on-line danger. Actually, younger persons are extra more likely to converse to their dad and mom than their friends and associates.

Who teenagers talked to about on-line dangers

Whereas extra teenagers are speaking to their dad and mom, our analysis outcomes recommend a decline in using security options. For instance, using personal accounts, the most well-liked security function in final 12 months’s analysis, fell from 64% in 2023 to 56% in 2024. Parental management use remained regular – 90% of oldsters reported utilizing at the least one parental management, with feminine caregivers essentially the most energetic in participating with their kids’s on-line actions.

Obtain the complete infographic to be taught extra about our survey findings right here.

New on-line security assets for youth, dad and mom, and educators

Enabling customers and their households to help knowledgeable selections about their on-line exercise is much more essential with the appearance of generative AI. Importantly, our survey outcomes present that younger folks belief their dad and mom and go to them for help and steerage round on-line danger. To assist younger folks, educators, and households navigate the digital world, we’re releasing two new on-line security assets. We additionally just lately revealed a toolkit for college students and educators to assist them of their use of generative AI in studying environments.

  • Microsoft Household Security Toolkit. We notice dad and mom and caregivers are busy, and that the tech panorama retains evolving. This new toolkit gives steerage on the right way to leverage Microsoft’s security options and household security settings to help and improve digital parenting, plus steerage for households trying to navigate the world of generative AI collectively. We’ve additionally included hyperlinks to a collection of informational assets already made for folks, such because the Household On-line Security Institute’s How To Be A Good Digital Father or mother Toolkit.
  • “Good Sport” from Minecraft Schooling. “Good Sport” is the latest addition in within the CyberSafe assortment of immersive Minecraft worlds designed to assist younger folks keep secure, completely happy and thriving on-line. This journey teaches gamers the obligations, instruments, responses, and techniques that allow wholesome on-line interactions, collaboration, and rewarding digital experiences, whether or not these are a part of multiplayer gaming or different on-line actions. The CyberSafe collections are among the many most downloaded instructional content material on the Minecraft Market, having been downloaded greater than 25 million instances by gamers worldwide. 
  • The Classroom Toolkit: Unlocking generative AI safely and responsibly. Now obtainable for educators, the Classroom Toolkit blends narrative tales with tutorial data to create an immersive and efficient studying expertise for college students aged 13-15 years. The toolkit is designed to assist provoke conversations about accountable AI practices within the classroom, such because the essential matters of content material fabrications, privateness issues, bias consciousness, and psychological wellbeing.

Microsoft stays dedicated to creating safer on-line environments for all

We acknowledge the position we play as a tech firm in defending people, notably youth, from dangerous and unlawful on-line content material and conduct. Security by design is on the core of our merchandise, and we stay dedicated to persevering with to help and work carefully with companions throughout business, authorities, and civil society to create a safer on-line world for all.

Further assets Microsoft gives to strengthen on-line security:

 Report Methodology

Microsoft has revealed annual knowledge since 2016 that surveys how folks of various ages use and consider on-line expertise. This newest consumer-based report relies on a survey of practically 17,000 people that was performed this previous summer time in 17 international locations* inspecting folks’s attitudes and perceptions about on-line security instruments and interactions. Responses to on-line security differ relying on the nation. Full outcomes will be accessed right here.

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