Cisco and Our Companions: We Are Higher Collectively!

Picture of Rodney Clark, SVP of Partnerships and Small & Medium Business — Co-authored by Rodney Clark, SVP of Partnerships and Small & Medium Enterprise

Thanks to all of our Companions who joined us digitally or traveled to Miami Seashore for Cisco Companion Summit 2023. This occasion is one we sit up for all 12 months–and what an incredible week it was. From the worldwide keynotes, chief perception periods, rigorously curated breakout periods, and intensive 1:1 conferences and networking alternatives, we organized round one purpose–to be Higher Collectively.

We’re dedicated to creating this program participating, inspiring, and related with instantly relevant content material that will help you develop and evolve your enterprise. Your suggestions thus far signifies we hit the mark, however please proceed to share suggestions along with your native groups. We need to hear from you!

We additionally need to reiterate what you heard from us and the opposite Cisco audio system–THANK YOU. Thanks for serving to us serve our mutual prospects, for bringing our know-how to life and rising its worth. Thanks for pushing and difficult us and holding us accountable. As we glance exterior and look to the long run, it’s clear–one of the simplest ways ahead is collectively.

We’re in a brand new period

The world is altering quickly. The time-tested methods now we have leaned on to succeed are evolving and, in some instances, have to be fully redrawn. Be assured–Cisco is prepared–not only for at present’s challenges, however for the alternatives of tomorrow. We’re accelerating our tempo of innovation, our platform technique is working, and our portfolio is the strongest it’s been in a long time. The Cisco Companion Ecosystem is stronger, extra resilient, and extra related to our buyer wants than ever. When these parts mix, magic occurs. Put merely, we’re Higher Collectively.

We’re serving to you develop and evolve

It’s not nearly what we are able to ship collectively. It’s about how we ship collectively. Over the previous 12 months, we’ve labored to rework our engagement mannequin, to take away the friction in our GTM technique, and degree up how we serve prospects collectively. We have now created joint gives, added new gross sales motions, and aligned how we go to market to promote and win. And all of that is underpinned with automation, AI, and insights to ship collectively all through the lifecycle. A couple of highlights…

Now you’ll be able to make the most of the entire Cisco portfolio in a managed service movement with 18 pre-bundled gives that require minimal customization, so you’ll be able to add your companies, differentiate your supply, and get to market quicker.
Extra Cisco gives, extra options, new incentives, and higher subject alignment are enabling us to win collectively in Cloud Marketplaces.
We’re recruiting the best specialty companions–ISVs, consultants, business consultants, and different non-transacting companions–so you’ll be able to create options for brand new consumers and ship the distinctive outcomes our prospects are on the lookout for.
And with the most recent enhancements to the Companion Expertise Platform (PXP), you could have much more actionable, guided, and personalised insights that will help you develop and evolve your Cisco observe.

And there’s far more to return: a simplified incentive construction, extra predictive and prescriptive insights, and continued alignment of our GTM to simplify and improve your expertise working with Cisco and our sellers. Moreover, whereas enterprise prospects are and stay important to Cisco and our go-to-market technique, you’ll see a extra intense deal with our partner-led SMB gross sales movement, as these prospects more and more undertake know-how as a part of their digital transformation journey.

We’re Higher Collectively

To be clear: Cisco is and can at all times be a partner-led firm. We dedicated to this mannequin 27 years in the past, and it continues to be our single largest differentiator available in the market. We’re excited concerning the alternative in entrance of us–let’s go get it collectively!