In 2023 BMW bought a complete 362,244 Autos, setting a brand new gross sales document for the model within the U.S. That was pushed by quite a lot of merchandise in addition to an enormous improve in demand for electrical automobiles. Gross sales of BMW’s electrical fashions practically tripled accounting for 12.5% of complete gross sales within the US. However there’s extra gross sales winners at each the excessive and low-end of the lineup.
Within the fourth quarter of 2023, BMW gross sales within the U.S. totaled 107,881 automobiles, a 6% improve from the 101,738 automobiles bought within the fourth quarter of 2022. For the complete 12 months 2023, BMW gross sales elevated by 9% on complete gross sales of 362,244 automobiles in comparison with the 332,388 automobiles bought in 2022.
Key to this was the not too long ago launched BMW X1 which noticed a large improve of 196.2% for the 12 months. On the opposite finish of the spectrum was the al new 7 Sequence which, regardless of it’s controversial seems scored properly with customers with an 80.9% improve in gross sales. Then there’s the 4 Sequence (buoyed by the i4) which as soon as once more outsold the venerable 3 Sequence.
