The most recent BTI Follow Outlook exhibits the 5 industries with the most important authorized spending will increase and the six prime progress authorized observe areas.


Consumer spending stays resilient — fueled by new wants and lingering points, extra corporations than ever are pursuing revolutionary enterprise fashions and adopting digital processes.
Mix this with robust regulatory headwinds, worker activism, and the emergence of generative AI — and 56% of purchasers plan to extend authorized spending — with one other 30% holding eventually 12 months’s ranges (which had been traditionally excessive).
Prime-Spending Industries in 2024
We discovered six industries with outsized will increase in spending. These embrace:
- Excessive-Tech
- Pharma
- Monetary Providers
- Well being Care
- Non-public Fairness
- Meals/Agritech
1. Excessive-Tech
Generative AI, regulatory scrutiny, antitrust efforts and export controls, together with copyright and IP points, drive progress for outdoor counsel. Add within the acute points pushed by labor unrest and layoffs and you’ve got purchasers of each dimension dealing with these points. These purchasers need business perception and aggressive approaches.
2. Pharma
These purchasers need to rebuild pipelines and develop new advertising and marketing channels. On the identical time, they sit squarely within the authorities’s crosshairs for pricing points. Pharma corporations are altering their enterprise fashions to promote on to customers via telehealth. Trade perception and new concepts win the work right here.
3. Monetary Providers
A plate of latest rules, the rise of crypto ETFs giving new credibility to cryptocurrency, and fintech drive the necessity in one of many largest authorized spending industries. A deep understanding of regulatory calls for and fintech helps differentiate your agency.
4. Well being Care
Well being care supply is dealing with a necessity for restructuring and capital because it undergoes dramatic change. Information of each well being care and enterprise combos between revenue and nonprofits is prized. As well as, the acquisitors, particularly personal fairness, are coming below scrutiny — including a brand new authorized want for buying organizations.
5. Non-public Fairness
Sitting on extra recent investable capital than ever, these traders are on the lookout for offers. On the identical time, portfolio corporations are starting to age to the purpose the place restricted companions are asking about exits — driving extra authorized wants.
6. Meals/Agritech
The business is dealing with a twin set of wants as massive corporations restructure themselves and spin off divisions and smaller corporations develop new merchandise and enter new markets. Each dimension firm is creating new meals manufacturing strategies. The standard meals/agritech firm spends two instances greater than the typical firm on litigation. Trade data and strategic planning are stand-out differentiators for regulation corporations.
Prime Development Follow Areas in 2024
BTI analysis reveals six observe areas with probably the most progress:
- Labor & Employment
- Cybersecurity
- Industrial Litigation
- Guess-the-Firm Litigation
- Class Actions
- IP Litigation
1. Labor & Employment
The mix of a regulatory firehose, layoffs, firm restructurings, creation of latest jobs, demanding new abilities, heightened union exercise, and worker activism set the backdrop for the fastest-growing observe space. Shoppers of all sizes face rising wants in nearly each business section.
2. Cybersecurity
Ever-increasing public scrutiny mixed with state-by-state adoption of latest privateness rules serve to drive demand. As well as, new rules in California and the European Union have far-reaching impacts on corporations throughout the U.S. Add within the knowledge leaks posed by way of generative AI and you’ve got a sturdy want.
3. Industrial Litigation
In a reversal from final 12 months, exterior counsel spending is rising sooner than the caseload — which means purchasers are spending to attempt to work down the caseload regardless that it retains rising. Advanced and high-risk issues are the candy spot. Shoppers face a bevy of latest and novel claims round knowledge, social media use, false claims, and new points from renegotiating provide chains. Early evaluation and ranges of aggressiveness are rising as differentiators.
4. Guess-the-Firm Instances
New and novel claims mixed with aggressive authorities enforcement are driving bet-the-company issues up. The claims are larger — as are the dangers. The corporations that win this enterprise will know their shopper’s danger tolerance chilly — or watch this work get shopped to corporations with the perfect methods and command of the danger.
5. Class Actions
The plaintiff’s bar retains getting extra artistic. In corporations going via any type of enterprise transformation (as 80% are), this ends in modifications to the enterprise mannequin, and the group’s construction and enterprise processes — all entice class actions. As well as, corporations face claims from unintended use of social media. These purchasers choose regulation corporations that may pinpoint danger and early evaluation.
6. IP Litigation
AI copyright points are stealing headlines, however the progress goes past AI. Extra corporations are feeling the necessity to discover those that infringe on their patents as expertise turns into extra part of each product and firm. Midsize corporations are discovering themselves introduced into IP litigation by buying merchandise or including expertise to their merchandise — and discovering the seller could have infringed. Shoppers need regulation corporations which are aggressive and inventive in assessing each AI-related claims and defenses — and are relentless and comfy being aggressive.
Get the Full 2024 Follow Outlook Report
You may get all the small print and goal enterprise improvement methods for 18 industries cross-referenced towards 15 practices for the perfect alternatives within the newly launched report BTI Follow Outlook 2024.
You too can view BTI’s fascinating dialogue and evaluation of business alternatives within the newly posted recording of the fifteenth Annual BTI Consumer Service Evaluation and Market Outlook 2024.


A Look Again: Follow Outlook 2023
Shoppers are sure about their plans regardless of uncertainty surrounding the authorized business and the world. Primarily based on interviews, totally 52% plan to extend spending on exterior counsel. One other 37% are holding regular at 2022’s tempo. This leaves solely 11% slicing spending.
BTI Consulting Group’s latest examine, primarily based on greater than 340 interviews with prime authorized decision-makers, reveals these tailwinds:
- Document ranges of workloads for the third 12 months in a row.
- Increased spending on exterior counsel than final 12 months.
- Sure industries enhance spending at a lot sooner charges than others.
Industries Displaying the Most Development in Authorized Spending in 2023
We discovered six industries with the most important will increase deliberate:
- Non-public Fairness
- Household Places of work
- Expertise
- Life Sciences
- Huge Pharma
- Well being Care
1. Non-public Fairness
These traders are sitting on document ranges of recent capital. They’re on the lookout for the correct valuations. They’re additionally taking up extra of the offers themselves as an alternative of counting on lenders. The funds are beginning to make investments and purchase public corporations. These funds are patrons when massive corporations dump non-strategic enterprise models. Non-public fairness traders are leaping headfirst into the credit score enterprise — turning into lenders in addition to traders.
These purchasers look to massive corporations for the most important offers and small and midsize corporations for smaller offers.
2. Household Places of work
Household places of work are the fastest-growing section of personal fairness investing. These traders imagine they bring about a special strategy than personal fairness corporations. Household places of work supply an extended time for receiving their returns. They’re usually passionate concerning the business from which they got here and are extra susceptible to deliver operational assist to their investments.
Household places of work are on the lookout for regulation corporations to know their distinctive wants and buildings. Household places of work are constructing infrastructure and count on regulation corporations to refer offers and make introductions to co-investors. In addition they need regulation corporations that may assist construct a expertise pool and are keen about the identical business they’re. Household places of work are anticipated to develop rapidly for the foreseeable future.
3. Expertise
Regardless of battered-down shares and regulatory scrutiny, tech corporations are spending on exterior counsel. They proceed to make acquisitions, promote to personal fairness corporations and defend their IP property. They’re busy strategizing concerning the affect of the proposed FTC ban on non-competes. Worker activism is on the rise. All this creates persevering with demand for authorized companies at tech corporations of virtually all sizes.
4. Life Sciences
Extra life sciences corporations are betting on blockbuster medication with huge market dimension. Firms have gotten extra aggressive about defending their IP and managing the regulatory course of. Improvement-stage corporations are on the lookout for offers to boost capital whereas bigger corporations look to construct out their pipelines. All this boosts spending for regulation corporations that may communicate the language.
5. Huge Pharma
COVID-19 launched a race to develop vaccines at warp velocity. This race is spreading to different vaccines and drug improvement generally. Huge Pharma is seeking to develop sooner than ever, purchase merchandise, or each. These corporations are strategizing about pricing and upcoming public scrutiny. Huge Pharma has been lively in M&A regardless of market uncertainty. Huge Pharma can be navigating modifications at each the FDA and FTC.
6. Well being Care
Hospitals and well being care supply techniques are nonetheless reeling from COVID-19 and worker activism. These organizations are dealing with waves of litigation and new calls for from the workforce. On the identical time, well being care techniques and personal traders are working feverishly to consolidate well being care supply techniques.
The 5 Prime Development Authorized Follow Areas 2023
The highest progress practices for 2023 embrace:
- Labor & Employment
- Knowledge Privateness/Cyber
- Investigations
- Litigation
- Class Actions
1. Labor & Employment
An amazing variety of purchasers within the U.S. describe themselves as awash in altering rules round labor. These purchasers see worker activism at 40-year highs. Discrimination claims are rising as are wage and hour complaints. Few corporations really feel immune, and nearly all purchasers are on the lookout for counsel and recommendation.
2. Knowledge Privateness/Cyber
With 5 states having their very own knowledge privateness rules, purchasers try to see how and the place they’re impacted — and stay in compliance. Firms really feel they’re uncovered on quite a few fronts and need state-of-the-art coaching and compliance. As well as, 40% of prime authorized decision-makers say they get no significant outreach from their main regulation corporations on providing these companies.
3. Investigations
Firms are feeling a should be above reproach. They’re rapidly launching investigations as quickly as any allegations come up. As well as, prime authorized decision-makers see authorities investigations rising. They imagine political winds are blowing towards huge enterprise.
4. Litigation
Shoppers’ litigation caseloads are at document ranges — and are heading up. The expansion is within the complicated circumstances and new litigation together with social media, ESG claims, and new varieties of discrimination. Few purchasers see an finish to the stream of litigation. And so they all need to know your strategy and early evaluation earlier than hiring any regulation agency.
5. Class Actions
Extra corporations face class actions than final 12 months. Look to worker activism, elevated rules and new actions arising out of ESG. Plaintiffs are emboldened and claims are getting bigger.
The alternatives will go to the corporations bringing unmatched business understanding and early eager about the technique for the matter at hand — the sooner the higher.
A Look Again: Follow Outlook 2022
Legislation corporations loved robust and regular market-based tailwinds as 2022 started. A BTI examine primarily based on greater than 240 interviews with prime authorized decision-makers revealed these tailwinds included: Document ranges of workloads for the second 12 months in a row and sending extra of the price range to exterior counsel than final 12 months.
The survey discovered 10 industries with the most important elevated spending on exterior counsel deliberate.
1. Media. Firms are jockeying for positions within the streaming and content-driven world. Search for transactions and offers of all sizes. Tech corporations usually embrace themselves as media corporations too. And content material just isn’t restricted to information, motion pictures, TV and sports activities — add in gaming, music catalogs and schooling content material.
2. Biotech. The COVID-19 vaccine race elevated the tempo of R&D and transactions throughout all drug improvement. These corporations can be elevating capital, slicing offers and coming into into transactions.
3. Tech. Regardless of public scrutiny, most tech corporations will maintain making acquisitions — particularly on the small and midsize degree. Some large-cap tech nonetheless plans massive transactions to ascertain market place.
4. Huge Pharma. Huge pharma is seeking to construct out their pipeline and streamline their product strains and can look to biotech startups and bigger targets.
5. Meals/Agritech. Advances in meals expertise are driving IP, regulatory work, transactions, and capital elevating together with litigation. The speed of change on this enviornment rivals different expertise markets — and brings a bunch of authorized points with it.
6. Non-public Fairness. These funds have document ranges of capital to take a position — and they’re keen. These funds will look to massive corporations for the most important offers and small and midsize corporations for smaller offers. Search for them to be the patrons when massive corporations dump non-strategic companies.
7. Monetary Providers. Monetary companies face regulatory calls for, class actions and labor actions. In addition they are below intense strain to decrease prices by getting bigger (acquisitions) or promoting off non-core property.
8. Well being Care. Well being care faces regulatory scrutiny, labor points, capability administration, and the identical calls for for capital pre-pandemic. As well as, well being care organizations are acquisitive because the business consolidates.
9. Funding Banking. Each the big and boutique funding banks are benefiting from document ranges of M&A, personal fairness and IPOs. They’re huge customers of authorized companies and referral sources — providing double-edged progress. Funding banking will stay sturdy because the M&A and personal fairness markets keep exceptionally robust.
10. Banks. Search for banks to consolidate to scale back prices and assist justify the expertise funding they should make to remain aggressive. Search for extra exercise at regional and midsize banks.
The highest progress authorized observe areas for 2022 included:
- M&A
- Knowledge Privateness/Cybersecurity
- Investigations
- Labor and Employment
- Litigation
- Class Motion
Illustration ©iStockPhoto.com
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