To bring back the iconic PUMA Mostro model, originally launched in 1999, the German sneaker brand organized a spectacular and dystopian experience event during New York Fashion Week, titled “Welcome To The Amazing Mostro Show”. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low-profile Mostro sneaker. During the event, the 3D printed Uni Mostro model created for PUMA by ALIVEFORM pushed the limits of what future Mostro sneakers may look like.
PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign that launched just before the show across digital and social channels. Noteable guests included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.
The Uni Mostro design created by ALIVEFORM for PUMA sports style, inspired by the original model, was created in collaboration with Team PUMA’s Alex Bloor and Daniel Taylor and fully 3D printed. It was worn by ASAP Rocky during the event.
Originally launched in 1999, ‘Mostro’ comes from the Italian word ‘monster‘. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the show’s star, the Mostro. Groundbreaking when it first launched, and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.
Promising maximum flexibility and comfort, the Mostro is an utterly singular design for monsters and humans alike. The 2024 Mostro is constructed with a mesh upper, overlaying PUMA Formstrip in metallic silver, as well as an elastic strap closure and lycra liner.
Captured through the lens of photographer Chris Maggio in New York City, the campaign shows the Mostro through the daily lives of several unique city dwellers. Thawing out after 25 years in cryogenic slumber, the PUMA Mostro is now set for its re-entry.
Joining the Mostro are a group of defrosted individuals embodying the roles of two iconic NYC characters – the Gen-Z tastemaker, and the Tourist. Just like the Mostro itself, these unexpected and bold characters are intended to stand out as different from the rest.
Groundbreaking in 1999, and a work of art today, the Mostro walks the line between sports and style, and now it’s back. Debuting in a Light Grey and Yellow colorway, the PUMA Mostro will be available at selected retailers worldwide including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, and END. Clothing and WORKSOUT starting January 13, 2024. For the 3D printed Uni Mostro, reach out to Shun Ping Pek at ALIVEFORM.
