A profitable 2023: BMW Group posts report gross sales, meets bold e-mobility development targets
+++ BMW Group gross sales attain new all-time excessive of two,555,341 models in 2023 (+6.5%)
+++ BMW Group BEV gross sales at 15%, with development throughout all gross sales areas worldwide
+++ BMW model as soon as once more tops world premium phase in 2023; electrical fashions see vital development (+92.2%)
+++ Rolls-Royce and Motorrad manufacturers additionally report new highs
+++ Jochen Goller: Report gross sales for 2023 present desirability of our robust manufacturers.
Munich. The BMW Group delivered a complete of two,555,341 BMW, MINI and Rolls-Royce autos to prospects final 12 months (+6.5%) a brand new all-time gross sales excessive for the corporate. The BMW, Rolls-Royce and BMW Motorrad manufacturers additionally reported new report highs in 2023. Within the fourth quarter, BMW Group gross sales climbed to 718,778 models, up +10.3% on the earlier 12 months.
Thanks to shut co-operation with our retail companions and pushed by the robust efficiency of our associates, the BMW Group was in a position to obtain a brand new all-time gross sales excessive for 2023. Prospects all over the world respect our robust manufacturers BMW, MINI, Motorrad and Rolls-Royce and specifically the selection of various drive applied sciences throughout the complete BMW Group product vary, mentioned Jochen Goller, member of the Board of Administration of BMW AG, chargeable for Buyer, Manufacturers, Gross sales. With our new, extremely engaging and technologically excellent autos, we have been in a position to ramp up electromobility much more dynamically in 2023 and obtain the purpose of 15% of complete gross sales from fully-electric autos, Goller continued.
Due to a powerful staff effort, the BMW Group as soon as once more managed to considerably improve its worldwide deliveries of fully-electric merchandise final 12 months to 376,183 models. This represents a year-on-year gross sales development of +74.4% for the corporate. Within the fourth quarter, the BMW Group delivered 129,316 fully-electric autos to prospects (+47.7%). Its gross sales of fully-electric autos for the 12 months 2023 considerably outperformed the whole marketplace for fully-electric autos, underlining the corporate’s function as an e-mobility pioneer.
The BMW Group is assured it will likely be in a position to keep its BEV development trajectory in 2024. With a variety of 18 fully-electric fashions spanning all its manufacturers essential segments, the BMW Group is laying a powerful basis for dynamic BEV development within the coming years: One in each 5 of the corporates newly delivered autos may have a fully-electric drive practice this 12 months; by 2025, it will likely be one in 4. We see continued excessive demand for our fully-electric merchandise and, based mostly on our robust, cross-brand product portfolio, anticipate to promote greater than half one million fully-electric autos in 2024, mentioned Goller.
BMW model as soon as once more tops world premium phase in 2023
With a complete of two,253,835 autos delivered to prospects worldwide in 2023, the BMW model posted development of +7.3% from the earlier 12 months, with gross sales reaching a brand new all-time excessive. The BMW model was as soon as once more in a position to defend its main place within the world premium phase final 12 months.
The models fully-electric autos, specifically, have been in excessive demand, with a complete of 330,596 models delivered to prospects in 2023 (+92.2%). Fourth-quarter deliveries of fully-electric BMW autos reached 113,458 models (+55.4%).
Fashions within the higher value phase, such because the BMW 7 Collection and the BMW X7, additionally benefited from robust demand in 2023. Absolutely-electric fashions, together with the BMW iX1* and the BMW i4*, specifically, have been among the many essential gross sales drivers. Final 12 months, the BMW X1, BMW 3 Collection and the BMW X3 remained particularly common with prospects.
With the launch of the fully-electric BMW i5* final 12 months, the BMW Group now has a fully-electric choice in every of its essential segments. The fully-electric BMW iX2* has additionally been added to the line-up. Later this 12 months, the primary fully-electric touring mannequin will make its debut as a part of the BMW 5 mannequin sequence.
BMW M GmbH grows gross sales considerably to succeed in new milestone
With a complete of 202,530 efficiency and high-performance automobiles offered in 2023, BMW M GmbH posted its best-ever consequence within the firms greater than 50-year historical past a rise of +14.3% in comparison with the earlier 12 months. Along with the profitable market launch of the M2*, XM* and M3* Touring high-performance fashions, the BMW i4 M50* fully-electric efficiency mannequin additionally deserves explicit point out. Similar to the earlier 12 months, the BMW i4 M50 was the best-selling BMW M automotive and is a major instance of the systematic transformation of the model in direction of electromobility. The vary of battery-electric autos within the government and luxurious automotive phase was rounded out by the BMW i5 M60* and the BMW i7 M60*.
Robust BEV development for MINI
The MINI model offered a complete of 295,474 autos (+0.9%) final 12 months, with gross sales of fully-electric MINI fashions up 3.5% to 45,261 models. The fully-electric MINI Cooper SE* launched in 2020 stays the best-selling MINI mannequin variant. The fully-electric MINI Cooper SE Convertible was launched onto the market final 12 months. The restricted version of 999 models offered out in most markets inside a number of weeks of the announcement. Absolutely-electric autos now make up 15.3% of complete MINI gross sales for the total 12 months 2023.
The brand new MINI household might be launched onto the market over the course of 2024. The fully-electric MINI Cooper SE and MINI Cooper E might be joined by two additional fully-electric fashions, the MINI Countryman SE and the MINI Countryman E. Each the MINI Cooper and the MINI Countryman will even be obtainable with an inside combustion engine. The yet-to-be-unveiled new MINI Aceman, a compact five-seater crossover, might be a pure-electric mannequin as nicely.
Rolls-Royce ends 2023 with all-time gross sales excessive
Rolls-Royce Motor Automobiles loved a vastly profitable 2023, with robust world demand for its merchandise and Bespoke orders at report ranges. The model based mostly at Goodwood within the UK delivered 6,032 automobiles to prospects final 12 months the very best recorded in its historical past. Rolls-Royce reported gross sales development in many of the 50 markets wherein it operates.
Vital development was additionally seen within the worth of the marques unrivalled Bespoke initiatives the points of every Rolls-Royce hand-built on the firms house at Goodwood and that are fully private to the commissioning shopper. To help the ever-increasing world demand for complicated and distinctive Bespoke initiatives, Rolls-Royce additional expanded its worldwide Personal Workplace community: Shanghai opened in 2023, whereas workplaces in Seoul and North America have been introduced for 2024. The corporate additionally introduced substantial new funding within the Dwelling of Rolls-Royce at Goodwood, UK, principally to increase capabilities for Bespoke, together with Coachbuild.
2023 was additionally notable for the introduction of Rolls-Royce Spectre*, the marques eagerly awaited, first fully-electric motor automotive. Deliveries of Spectre started as deliberate within the fourth quarter, with orders already stretching into 2025. Demand for all present Rolls-Royce fashions stays robust: Cullinan* is probably the most requested mannequin worldwide, adopted by Ghost*, with Phantom* remaining the marques pinnacle product.
BMW Motorrad crowns centenary 12 months with highest gross sales in its historical past
With a complete of 209,257 bikes and scooters delivered to prospects a rise of +3.1% year-on-year, BMW Motorrad reported its highest-ever gross sales to mark its centenary 12 months. The Europe, Asia, North and Latin America areas, specifically, all posted new gross sales highs and made a significant contribution to BMW Motorrads report gross sales. The models compelling lineup, with profitable merchandise that outline their respective segments, together with the market introduction of common new fashions, just like the highly effective M 1000 R and the long-lasting R 1300 GS touring enduro, have been robust components in its profitable efficiency in 2023.
BMW & MINI gross sales within the areas/markets
Within the US, a complete of 395,741 BMW and MINI autos have been delivered to prospects between January and December 2023. This represents a rise of +9.4%.
In Europe, gross sales of BMW and MINI autos totalled 942,805 models for the total 12 months 2023 (+7.5%).
In China, the BMW Group offered 824,932 BMW and MINI autos in 2023 (+4.2%).
In Germany, 281,986 BMW and MINI autos have been registered throughout this era.
BMW Group gross sales in This fall/YTD December 2023 at a look
The supply figures reported on this press launch are provisional and will change up till the BMW Group Report 2023 is revealed. Notes on how supply figures are ready could be discovered within the BMW Group Report 2022 on p. 67.
