We are able to speak efficiency later, how about these seats?
In case you’re impressed by consideration to element, you’ll actually be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time have been promoting shoppers on model and reasonably priced luxurious, Volvo was sharing with automobile buyers the virtues of its seats. Actually. The driving force’s seat particularly.
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Apparently, and I don’t really doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is completely in step with interval Volvo promoting—which completely eschewed claims of energy, luxurious, or model—it’s stunning that even Volvo would go into this a lot element a few single characteristic of the automobile. After all, to tie the message up neatly, the advert textual content concludes with this:
If this looks like lots of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The considering that went into place the place we put our seat. Our automobile.
Now, it’s fascinating that within the single picture of the entire automobile, the automobile does look like hustling alongside. Maybe a subliminal suggestion that although your Volvo has been thoughtfully engineered and was nicely screwed collectively, there’s nonetheless a great time available?
Additionally, and we haven’t really counted, what number of interval Volvo advertisements featured a automobile of this shade, or the yellow under?
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1974 Volvo Gallery
(Click on under for enlarged photographs)
